5 Things to consider when designing your website
1. What is the goal of my website?
First off it is important to set goals for your website. What is the intent? Maybe it is lead generation, online sales, or to provide reliable information to your audience. Understanding your primary and secondary goals will help deliver a better experience to your audience and allow you to best leverage the design to achieve your overall goals.
2. What questions do I want to answer, and what audience do I want to attract?
Who is your audience? Is it a specific demographic, a potential customer for a good and service, your local community, etc. Understanding exactly who your are trying to attract is going to put you in the best position to solve for their needs and ultimately grow your exposure. This is incredibly important when developing your SEO (Search Engine Optimization) strategy.
3. How do I want that audience to interact with my site?
Do you want to gain a new subscriber and add to your email list? Do you want to sell a product? Maybe you want the user to call you or to be able to schedule a consultation online. There are a lot of things to consider here, but thinking through exactly how to best leverage your website and the traffic it will receive will be important in design a website that will not just be static, but will work (in the heavy lifting sense) for you.
4. Design aesthetics
Design aesthetics can be just as important as the content on your site. If you have a great message, but your design is not attractive, is dated and/or unappealing you will loose credibility before your audience even begins to digest your content. Either brand yourself how you want to be viewed, or allow your audience to brand you as they interpret you.
The right connectivity on your website can save you a lot of time and effort. That connectivity could be to your existing POS, inventory management, CRM, social media, or even other websites. Often times we can leverage your website to not only attract and retain customers, but to improve internal processes and simplify your business or organization.
These are just a few of the things to consider when developing your website. We can help walk you through this process to design a site that is specific to your goals, and a site that ultimately works (in the heavy lifting sense) for you.